PTCL 1 MBPS Student Package upgraded to 2 MBPS FREE

1 Mbps Student basic package customers upgrade to Student 2 Mbps Promo on the same tariff"

  

Introduction:

PTCL has launched a promotion to upgrade data rate of 1 Mbps Student basic package customers to Student 2 Mbps Promo without any additional charges till 30^th Sep 2012. PTCL 1 Mbps Student basic package customers can now enjoy 2 Mbps data rate at the price of existing 1 Mbps Student Basic charges till 30^th Sep 2012. After the expiry of the promotional period, Student 2 Mbps Promo @ Rs. 1,299 will be applicable.

Subscribers who will opt out/revert on 1Mbps Student Basic will be charged Rs. 1,099 per month.

This promotion will not be applicable for Broadband student Bundle package customers.

Student Basic Package:

    1Mbps Student Basic Package @ Rs. 1,099 per month

2Mbps Student Package Promo:

    2Mbps Student Promo Package @ Rs. 1,299 per month

  

Objectives:

    Create excitement among Broadband student package subscribers

    Allow customers to experience the difference between 1 Mbps and higher data rates.

    Offer more value to the existing customers

    Create buzz and improve top of the mind presence of PTCL

    Create awareness amongst existing and new potential broadband customers that PTCL provides the fastest and most economical broadband services

    Create a positive image of PTCL as a customer centric organization

    Project a stronger image of PTCL Broadband Service 

    Create a higher perceived value for PTCL Broadband service

    Re-emphasize PTCL Broadband as the only service provider of affordable high speed internet in Pakistan

Key Highlights:

    PTCL broadband is the most affordable broadband service in the country

     Seamless experience when streaming and downloading movies, TV shows and music files etc

     Access to rich HD multimedia resources over the internet

     Access to free movies, music, classical Pakistani plays, famous cricket matches, educational and religious contents exclusively for PTCL broadband customers on ‘Buzz’ broadband web infotainment portal

Communication Plan: Press ads and Press Media plan attached as an attachments.

Launch date: 14^th Aug 2012