EVO Summer Fest!
“Recharge your EVO today & enjoy 100% FREE internet”
Objective:
To communicate winback promotion for all EVO subscribers whereby
any EVO customer who has not recharged his prepaid device or paid his postpaid bill since 30th April 2012 will be offered 100% Free balance for next month upon first recharge.
“Make a Smart Move, Recharge your 3G EVO device Today!
Offer Details:
Under his promotion any EVO subscriber who has not recharged his EVO, Nitro or EVO Wi-Fi cloud devices since 30th April 2012 can simply
recharge today and enjoy 100% FREE balance for the next month equal to the amount of first recharge.
Post-Paid Customers:
For Post-paid customers Win Back offer would be offering following incentives
Exemption of Previous outstanding dues for Advance billing/Non-PSTN packages
Enjoy second Month usage Absolutely Free
Pre-Paid Customers:
For Pre-paid customers Win Back offer would be offering following incentives
100% Free balance equivalent to first card load.
Key Launch Objectives:
To win-back inactive customers through Free balance incentives
Enhanced revenue generation by decreasing the in-active customer lot.
To increase EVO active customer base
To bring consistency in customers usage pattern
To increase Customer Retention
Key Highlights:
Pakistan’s fastest growing coverage network covering 90% of the country’s population.
Connect to EVDO Rev A speeds of up to 3.1 Mbps with EVO & EVO Wi-Fi cloud in 200+ cities across the country.
Cruise with matchless speeds of up to 9.3Mbps with EVO Nitro’s Rev B coverage in 150+ cities.
Superior 3G experience with a variety of device and connectivity options
Instant
connectivity---Plug & Play with EVO & Nitro dongles or connect
five Wi-Fi devices to 3G internet simultaneously at a touch with EVO
Wi-Fi cloud.
Nationwide roaming in 200+ cities excluding Peshawar.
Variety of Prepaid and Postpaid package options
Multiple bill payment and prepaid recharge options to suit individual customer needs
Unlimited Data Volume downloads with unlimited usage packages.
Mobile broadband internet that keeps you connected wherever you go
Seamless EVDO roaming inside the specified coverage areas with auto switch over to lower speeds in the non-EVDO coverage areas.
Business Rules:
This offer is valid for all EVO customers who have not recharged since 30th April or before.
The offer is applicable for consumer packages of EVO, EVO Wi-Fi cloud and Nitro only.
Outstanding dues for all qualifying Advance/Non-PSTN billing customers shall be waived off under this promotion.
Offer is valid for prepaid & Advance billing/Non-PSTN customers.
Offer is not valid for EVO PSTN billing subscribers.
Offer is not valid for corporate/employee packages.
Launch date:
6th August 2012
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