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PTCL Broadband Free Wi-Fi Modem

Tuesday, June 12, 2012
“Free Wi-Fi Modem, Incredible Offer- Unlimited Freedom" "

Background:

With an increase in proliferation of Wi-Fi enabled tabs, mobile phones and gadgets. It is becoming necessary to have a Wi-Fi modem or router for connectivity needs. We intend to capitalize on this trend by offering only Wi-Fi Modems to PTCL Broadband customers instead of the regular wired modem.

Details:

* Provisioning of free Wi-Fi modem

* Wi-Fi modems will be provided to new customers of all packages excluding 256Kbps and 1Mbps Student package, and there will be no monthly recurring charges

* All existing wired modem subscribers of 1Mbps regular and above will be charged Rs. 750 as modem up-gradation charges on opt in basis

Objective:

* Make 1Mbps broadband more attractive with Wi-Fi offering

* Increase Wi-Fi connectivity

* Increase attractiveness of PTCL Broadband

Unique Features of Broadband

* PTCL offers customized packages according to customer needs

* PTCL offers the most economical rates in voice and data

* PTCL provides unmatched voice quality, surfing & download speed

* PTCL has the largest network spread across the country

Target Market: All PTCL Landline Customers

Launch Date: 13th June 2012

Communication Plan: Print ads and Print Media plan attached as an attachment

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