Background:
With an increase in proliferation of Wi-Fi enabled tabs, mobile phones and gadgets. It is becoming necessary to have a Wi-Fi modem or router for connectivity needs. We intend to capitalize on this trend by offering only Wi-Fi Modems to PTCL Broadband customers instead of the regular wired modem.
Details:
Provisioning of free Wi-Fi modem
Wi-Fi modems will be provided to new customers of all packages excluding 256Kbps and 1Mbps Student package, and there will be no monthly recurring charges
All existing wired modem subscribers of 1Mbps regular and above will be charged Rs. 750 as modem up-gradation charges on opt in basis
Objective:
Make 1Mbps broadband more attractive with Wi-Fi offering
Increase Wi-Fi connectivity
Increase attractiveness of PTCL Broadband
Unique Features of Broadband
PTCL offers customized packages according to customer needs
PTCL offers the most economical rates in voice and data
PTCL provides unmatched voice quality, surfing & download speed
PTCL has the largest network spread across the country
Target Market: All PTCL Landline Customers
Launch Date: 13th June 2012
Communication Plan: Print ads and Print Media plan attached as an attachment
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