PTCL International Packages (Western Express and Eastern Connection)

Background:

PTCL always strives to provide better services and convenience to its valued customers. PTCL offers the most affordable international packages in which call rates are as low as Rs.0.99 per minute. Keeping customers’ international calling needs in mind these packages are made more affordable to attract customer, and to make international calls on the selected countries in each package.

Objective:

   Increase subscriptions for packages and hence protect revenues from seasonal and competitors’ promotion effects

   Attract customers who make international calls to the above mentioned countries

   Create soft image of PTCL, as a company that responds to the needs of its customers 

   Increase reliance on PTCL landline for making calls to international destinations

   Increase outgoing international minutes for effective bargaining with international operators

   Protect current international traffic

Details:

   Western Express:

o   Package charges: Rs. 299

o   Free minutes: 300 minutes

o   Free minutes offered to fixed networks of Spain, France, Belgium, Germany, Greece, Italy, Netherlands, Norway, UK and Australia, and fixed and mobile networks of USA and Canada

   Eastern Connection:

o   Package charges: Rs. 299

o   Free minutes: 300 minutes

o   Free minutes offered to fixed networks of South Korea and Malaysia, and fixed and mobile networks of Hong Kong and China

Unique Features of PSTN

   PTCL Landline offers customized packages and call rates according to customer needs.

   PTCL land line offers the most economical call rates

   PTCL Landline provides unmatched voice clarity

   PTCL Landline has the largest network spread across the country

Target Market: All PTCL Landline Customers

Communication plan: Press Ads and Press Media plan attached as an attachment

Launch: Monday, 9^th July, 2012