PTCL Own Sponsorship of Olympics 2012 hockey matches

Sponsorship of Olympics 2012 hockey matches

Objective:

·        To enhance corporate image by being associated to a prestigious event

·        To capture the high viewership during Pakistan’s hockey matches; as the whole nation will tune into support the Pakistan team.

Communication on PTV:

Taking maximum advantage of the said opportunity; the advertising will be a complete bouquet of all products and services including Wireless & Wireline that make PTCL a 1 in a million service.   

The communication plan includes landline, Broadband, Videophone, Smart TV, EVO cloud & EVO nitro cloud TVCs. 

Launch date: 1^st August 2012

Communication Plan:  TV plan details below:

Benefits	Mileage Per Match (In Min)	Total Mileage in Min. (4 Matches)
CAT Before & After Match	4	16
CAT During Match Break	2	8
DLS During Match (12 of 10 sec each)	2	8
Scroll During Match (12 of 10 sec each)	2	8
RODP CAT on Sports		16
	10	56

Contact Persons:

- Muhammad Awais                                        (Senior Brand Manager)

- Ehtesham Ahmed                                          (Manager Brand Support)   

- Amber Nasir                                                   (Assistant Brand Manager)

Note: Kindly pass this MIB to all concerned within your respective departments.

ALL REGIONAL TEAMS ARE REQUESTED TO TAKE FULL ADVANTAGE OF THIS CAMPAIGN AND PROVIDE THE BEST POSSIBLE SERVICES ON THE GROUND.