PTCL takes Sponsorship of Pakistan V/s Australia 2012

Sponsorship of Pakistan V/s Australia Cricket matches being played in UAE

Objective:

    To enhance corporate image by being associated with Pakistan V/s Australia cricket series

    To capture the high viewership during three one day & Three T-20 cricket matches; as the whole nation will tune into support the Pakistan cricket team.

Communication on PTV:

Keeping in mind the high viewership during the cricket series; the advertising will be a complete bouquet of all products and services including Wireless & Wireline that make PTCL a 1 in a million service.

The communication plan includes Landline, Broadband, Videophone, Smart TV, EVO Cloud, EVO Nitro Cloud & Broadband Student Bundle TVCs. This would therefore ensure gaining maximum mileage.  

Launch date: 28^th AUG – 10^th SEP  2012

Communication Plan: TV Media Plan attached as an attachment

Following is the schedule of the ODIs and T 20s is as follows:

SERIES SCHEDULE
1st ODI	Aug.28	Sharjah
2nd ODI	Aug.31	Abu Dhabi
3rd ODI	Sep.03	Sharjah
1st T20	Sep.05	Dubai
2nd T20	Sep.07	Dubai
3rd T20	Sep.10	Dubai

Contact Persons:

- Muhammad Awais                                        (Senior Brand Manager)

- Ehtesham Ahmed                                          (Manager Brand Support)   

- Amber Nasir                                                   (Assistant Brand Manager)