Video Phone country-wide launch
Campaign:
Package Details:
Target Market: All PTCL Landline Customers
Background:
Video
Telephony is a service that is designed primarily for Corporate and
Residential customers who want to have real-time video conversations
with friends, family or business associates. Through
the videophone PTCL customers can make or receive video calls from
other customers who have video phones and make voice calls to regular
customers. The video call made through this service will have better
quality video which streams in real-time as compared
to other alternatives like internet based video conferencing services.
Campaign:
Videophone was launched in June 2011 in Lahore, Karachi and Islamabad. Now this product is ready for country wide launch.
Key Highlights:
Free Video calls
Always connected and ready for a video conference
PTCL landline offers economical call rates
Objectives:
Introducing Video Phone service which allows a customer to have video conference enabling official and personal communication
Establish PTCL as a reliable service provider by promoting uninterrupted services for corporate and residential customers
Increase broadband sales by offering free broadband monthly subscription fee for 6 months
Create a higher perceived value for PTCL products and services
Video Phone Tariff Structure
|
|
Upfront / Advance Charges
|
Rs. 15,000 One Time in 1st Bill
|
Video Phone
Subscription Fee
|
Free for 6 Months
|
Rs. 500 per month after 6 months
|
|
Availing DSL 4 Mbps or less data rate along with IPVP (Excluding USF Packages)
|
Free for 6 months
|
Standard Tariff per month after 6 months
|
|
Availing DSL above 4 Mbps data rate along with IPVP
|
Standard Tariff
|
Other Charges:
Video Phone to PSTN/Vfone (On-Net Calls) will be charged as per the customer’s PSTN subscription mapped with the Video Phone
Video Phone to Mobile/LLOs (Off-Net Calls) will be charged as per the customer’s PSTN subscription mapped with the Video Phone
Video Phone to International Calls will be charged as per the customer’s PSTN subscription mapped with the Video Phone
VAS will be charged as per the customer’s PSTN subscription mapped with the Video Phone
All Video Phone charges will be billed in the customer’s PSTN number
Terms & Conditions:
Customer should have a PTCL PSTN and Broadband Connection (1 Mbps or higher)
Separate Video Phone through Soft Switch will be provided to the customer by PTCL
Both the caller and the receiver have to have a video phone to make a video call
For
availing IPVP & DSL Bundle packages altogether, Standard tariff will
apply for the bundle package. In this scenario, only discount will be
Rs. 500/month for the first six months on IPVP.
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