VAS initiative- Live commentary of Pakistan vs. Sri Lanki Cricket Series 2012 on PTCL Landline and VFONE using 1216 IVR
Objective: To facilitate the PTCL customers who are diehard fans of Cricket and are the affectees of ongoing massive electricity load shedding across the country.
The overall objective of the campaign is to:
To introduce Cricket Info Service among our valued customers
To facilitate electricity deprived people by providing them readily available Live Cricket commentary on their telephone set.
To enhance service likeness among the masses
Indirectly generating demand by enticing more customers to apply for new telephone connections
Offer more value to potential customers
Create excitement among potential customers
Create a positive image of PTCL as a customer centric organization
Create buzz and improve top of the mind presence of PTCL
Commercial Re-launch: June 1st , 2012
Target Market: All potential landline customers, especially cricket lovers
Key Highlights: Advertising campaign will create awareness for the promotion, and will highlight PTCL’s commitment to provide value and benefit to its customers.
The service will be readily available on customer’s telephone set.
Customer can access this service by dialing 1216 from the telephone set. They will start hearing the live commentary of ongoing matches of Pak vs Srilanka series.
Easy service Mechanics
Any additional information about the service will be available on Helpline: 1236.
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