PTCL Vfone Summer Offer Promotion

Vfone Summer Offer Promotion

Subject: “Launch of Vfone Summer Offer Promotion”

Introduction:

PTCL Vfone is offering a double edge promotion which will not only attract the new customers but will also benefit our business partners (franchisees)

Objectives:

To push new customers acquisition using FWPs promotion with free on-net and off-net balance

To promote Vfone FWPs to our new customers as FWP customers have longer retentions and better ARPUs on our network

To create interest of franchisees in Vfone FWPs business

To increase loading and to boost revenues

Offer Details:

Retail FWP Price for Customers:

· 1900 MHz : Rs. 4,000

· 450 MHz : Rs. 4,000

FWP lifting price for franchisees in Summer offer promotion:

1900 MHz:

· Rs. 3,600 for lifting of less than 100 FWPs

· Rs. 3,500 for lifting of more than 100 FWPs

450 MHz:

· Rs. 3,300 for lifting of less than 100 FWPs

· Rs. 3,200 for lifting of more than 100 FWPs

Free Balance Offer in Summer Offer:

· Equal to consumer set price i.e. Rs. 4,000/- for both 1900 MHz & 450 MHz

· Rs. 3,700/- can be used for On-net dialing

· Rs. 300/- can be used for off-net dialing

Availability: At PTCL OSS and at selected PTCL franchisees

Business Rules:

Free balance validity, for both on-net & off-net, is 30 days from the day of activation

Free balance of Rs. 3,700/- can be utilized for on net dialing i.e. for Vfone to Vfone and for Vfone to PSTN (Local & NWD)

Free balance of Rs. 3,700/- can also be utilized for internet and for SMS on all networks

Free balance of Rs. 300/- can be used for off-net directions

Free balance can only be utilized if the customer will have some balance in his main account for which he will have to recharge his account

Communication Plan: Banners for franchisees and OSS (Banners design attached), SMS and IVR messages