“EVO Wireless Broadband—Now introducing the Most Fabulous Prepaid Packages Ever!(TVC . Radio Release)
Objective: To communicate the launch of Exciting New EVO Prepaid packages offering fabulous download volumes.
Key Highlights:
The Biggest Volume Boost ever offering 5 times additional volume.
Offering higher value for money by offering mega volume boosts for similar economical prices to attract new sales and retain the existing customers.
Creating higher perceived brand value in the minds of the potential and existing customers.
Prepaid Packages with 30days validity.
Flexible recharge options to suit your needs & your pocket; starting as low as Rs.100/day for DayPass and going up to Rs.2000 with Unlimited usage for EVO Max.
Volume buckets of 5GB and 10GB respectively for Rs.899 & Rs,1199 with 30 days validity. Most economical additional volume rates within 30 days of only 10 paisa/MB after consumption of volume buckets.
Unlimited downloads with EVO Max at 3.1 Mbps and 256 Kbps Unlimited with 30 days validity.
Existing customers can opt in for any of the newly introduced packages by calling 1236, visiting our OSS or emailing evosupport.packages@ptcl.net.pk
Post Package revision, new sales for prepaid customers shall be on the following packages only
EVO Daypass
EVO GO 5GB
EVO Lite 10GB
EVO Max
256Kbps unlimited Prepaid
Key Benefits:
The Biggest volume Boost ever giving 5X volume boost at minimal or no additional cost.
Higher perceived brand value in the customer’s mind by offering greater value for their money.
Pakistan’s fastest growing coverage network covering 90% of the country’s population.
Multiple prepaid recharge options to suit individual customer needs including EVO-Vfone scratch cards, PTCL OSS Top-up service, Easy Paisa & U-Load retailers.
Unlimited Data Volume downloads with EVO Max.
Fair Usage Policy applicable after 1GB of data download within 24 hours on Daypass Package.
Mobile broadband internet that keeps you connected wherever you go.
Seamless EVDO roaming in 200+ cities nationwide with auto switch over to lower speeds in the non-EVDO coverage areas.
Package Details:
| Package | Monthly Charges | Time/Volume | Additional Usage/MB |
| Day Pass | Rs.100/day | 24consecutive hours(FUP applies*) | - |
| Go 5GB | Rs.899 | 5GB | 10 paisa |
| Lite 10GB | Rs.1,199 | 10GB | 10 paisa |
| Max | Rs.1,999 | Unlimited | - |
*Fair Usage Policy applicable after 1GB of data download with 24 hours on Daypass Package.
Package Change Guidelines:
For package conversion, customers can follow any of the below mechanisms:
· Call 1236
· Visit any PTCL OSS
· Email evosupport.packages@ptcl.net.pk
Launch Date:25th May 2012
Communication Plan: Media Plan for TVC and Radio attached as an attachment
TVC Web link : http://ptcl.com.pk/tv_commercial.php?pd_id=67
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