PTCL 4MB DSL Extra high speed

PTCL Broadband 4 Mbps with unmatched high speed and ultimate connectivity" (TVC Release)

Introduction:

PTCL Broadband 4 Mbps Data Rate provides the customers with unmatched consistent high speed and ultimate connectivity. Customers can surf the Internet, Play Online games, Stream Videos and Download heavy files in no time.

The monthly charges of PTCL 4 Mbps Broadband Connection are just Rs. 1,999 which is only Rs. 500 more than 2 Mbps. Existing customers can double their speeds and enjoy the ultimate Broadband experience by only paying Rs. 500 more. This is the best price point available in the market by far.

In addition to this PTCL also offers a variety of Broadband Packages for its customers. Below are the PTCL Broadband packages available for customers:

1Mb @Rs 1,250

2Mb @Rs 1,499

4Mb @Rs 1,999

6Mb @Rs 4,999

8Mb @Rs 6,999

10Mb @Rs 9,999

Objectives:

Generate demand by enticing more customers to apply for a PTCL Broadband 4Mbps connection

Entice existing customers to upgrade to 4 Mbps Data Rate

Reinforce PTCL broadband as the best choice for a range of high speed internet

Re-emphasize PTCL Broadband as the only service provider with affordable high speed internet in Pakistan

Create awareness amongst existing and new potential broadband customers that PTCL provides the fastest and most economical broadband services

Key Highlights:

PTCL broadband is the most affordable broadband service in the country

Seamless experience when streaming and downloading movies, TV shows and music files etc

Access to rich HD multimedia resources over the internet

Access to free movies, music, classical Pakistani plays, famous cricket matches, educational and religious contents exclusively for PTCL broadband customers on ‘Buzz’ broadband web infotainment portal

Launch Date: 19th June 2012

Communication Plan: TV media plan attached as an attachments.