PTCL V fone Radio Plan Offer

Launch of “Vfone Double Balance Reconnect Offer” (Radio / IVRs / SMS)

Offer : Recharge your Vfone account now and get an additional balance, exactly equal to the load amount - ABSOLUTELY FREE!

Offer Details: If a Vfone customer has  not recharged his Vfone account after January 1, 2012 then he can load his account now to get an additional free balance, exactly equal to the load amount

Objectives :

    To motivate customers for rejoining Vfone network

    To increase Vfone active customer base

    To increase Vfone loading

    To enhance usage & revenue

    For longer customer retention

Key Highlights:

    PTCL Vfone has the country’s largest WLL coverage

    Available with the liberty of prepaid & Post paid options

    Unlimited free calls from Vfone - Vfone & Vfone - PSTN in Family & Un-limited packages against nominal daily line rent

    Exciting Smart package – offering extremely low rate of just Rs. 1.30/min for any network - anytime

    Vfone Simple package offers dialing at affordable rates with zero line rent

    PTCL Vfone supports high speed internet with CDMA 1x technology

    SMS facility to and from all networks at very nominal rate of Rs. 0.30 per SMS

Business Rules:

    Free balance offer will be valid only for customers who have not loaded any card after 01-01-2012

    Free balance can be utilized for on-net calling i.e.(V-V, V-PSTN Local & NWD)

    Free balance can be utilized for Internet and SMS (on-net and off-net)

    The validity of free balance will be 30 days only

    Free balance offer will be applicable only for WIN subscribers & not for WIPT i.e. not for VPCO

Promotion Launch Date: June 23, 2012 

Promotion End Date: September 23, 2012 

 

For further information / Ordering:

For further information please dial 1236 or visit nearest PTCL franchise or One Stop Shop.

Communication Plan:  

Radio Media plan attached as an attachment

Repeated IVRs & Repeated SMS message to targeted subs